Gorilla marketing. no really.

Posted in Uncategorized on September 2nd, 2007
Cadbury Dairy Milk - Glass and a Half Full Productions

Just a quick post, but I felt I had to share this.

Cadbury (you know, the candy people) has launched a guerilla gorilla viral marketing campaign.

The site is flash based, and I didn’t feel that embedding a youtube clip did it justice, so stroll over to A Glass and a Half Full Production’s official site. Prepare to be amazed.

Kudos on music choice, and flash animation. All together well executed.

Be sure to post your reactions in the comments section. First posters will receive invites to Scrybe, Pownce and/or GrandCentral (supplies willing).

2 Responses to “Gorilla marketing. no really.”

  1. Adrien Montagne Says:
    September 3rd, 2007 at 3:09 am

    Is that supposed to make me smile? laugh?
    It’s more like a pointless joke.

  2. Pichote Says:
    September 3rd, 2007 at 3:18 am

    Well, it made me both smile and laugh. I guess it could be argued that viral marketing tends to come off as trivial and “jokey,” but I think those are also its strengths.

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